{"id":1336,"date":"2020-07-21T15:43:28","date_gmt":"2020-07-21T15:43:28","guid":{"rendered":"http:\/\/www.sectorplandls.nl\/wordpress\/?page_id=1336"},"modified":"2020-07-27T15:18:07","modified_gmt":"2020-07-27T15:18:07","slug":"the-regulation-of-social-media-influencers","status":"publish","type":"page","link":"https:\/\/www.sectorplandls.nl\/wordpress\/blog\/the-regulation-of-social-media-influencers\/","title":{"rendered":"The regulation of social media influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1336\" class=\"elementor elementor-1336\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3459e09c elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3459e09c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b960f\" data-id=\"1b960f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef1293 elementor-widget elementor-widget-icon-box\" data-id=\"8ef1293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMay 2020\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7074da6a elementor-widget elementor-widget-spacer\" data-id=\"7074da6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5734142f elementor-widget elementor-widget-heading\" data-id=\"5734142f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the regulation of social media influencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cd1dd9 elementor-widget elementor-widget-testimonial\" data-id=\"57cd1dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Social media influencers have become increasingly pervasive in the past years. Influencers (also often called content creators) are individuals with a large following on social media who create content which filters information, advertises products and services, offers advice, and promotes political opinions with a significant impact on a broad audience. Nevertheless, their actions remain underexplored in academic literature.<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"830\" height=\"832\" src=\"https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-05-at-07.24.34.png\" class=\"attachment-full size-full wp-image-525\" alt=\"\" srcset=\"https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-05-at-07.24.34.png 830w, https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-05-at-07.24.34-300x300.png 300w, https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-05-at-07.24.34-150x150.png 150w, https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-05-at-07.24.34-768x770.png 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Catalina Goanta<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Maastricht University<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1304f134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1304f134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68981aa8\" data-id=\"68981aa8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0b97a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f0b97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>New book release: Catalina Goanta &amp; Sofia Ranchord\u00e0s<\/strong><br \/>This book offers an exploratory analysis of this phenomenon and delves into the regulatory challenges resulting from the activity of social media influencers. It fills an important gap in the academic literature by providing an interdisciplinary analysis of a phenomenon with growing societal relevance. Given their large audiences, influencers are very effective not only at creating online engagement for the companies that employ their services, but also at manipulating their followers\u2019 opinions and transactional behavior, as the latter do not always distinguish between genuine and sponsored marketing advice. Although advertising regulations include endorsements made on Instagram or Youtube by \u2018prosumers\u2019, influencers appear to disregard these regulatory limits and national regulators have experienced difficulties in safeguarding their enforcement. In this context, average social media users are at an ever-greater risk of falling prey to inconspicuous commercial interests. This book introduces interdisciplinary perspectives\u00a0that bring\u00a0together insights from media studies, law, communication science and empirical legal studies, dealing with themes such as social media, influencer marketing, free speech, gig work, platform governance, and consumer protection.<\/p><p>The\u00a0book project has already led to several additional research spin-offs, such as mapping the influencer landscape in certain specific jurisdictions for\u00a0the International League of Competition Law (LIDC). LIDC\u00a0is an association focused on the study of competition (antitrust) law, intellectual property law and unfair competition. Every year it issues reports on topics of interests for the academic world and the private sector. This year, one of the reports will tackle the issue of &#8216;Influencers, native advertising and the use of AI for marketing &#8211; how can it be controlled by law?&#8217;. The national report for Romania will be prepared by Catalina Goanta\u00a0and Alexandru Sotropa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104b8c77 elementor-widget elementor-widget-icon-box\" data-id=\"104b8c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.maastrichtuniversity.nl\/blog\/2020\/05\/regulation-social-media-influencers\" target=\"_blank\" >\n\t\t\t\t\t\t\tThis article was originally published on the blog page of the website of Maastricht University on 25 May 2020. See the original post here.\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3519f84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3519f84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0866f3e\" data-id=\"0866f3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae6c70 elementor-widget elementor-widget-spacer\" data-id=\"bae6c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc711f0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc711f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfc3b39\" data-id=\"cfc3b39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc60a1f elementor-widget elementor-widget-image\" data-id=\"fc60a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"317\" src=\"https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/book-catalina-goanta.jpg\" class=\"attachment-large size-large wp-image-1340\" alt=\"\" srcset=\"https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/book-catalina-goanta.jpg 200w, https:\/\/www.sectorplandls.nl\/wordpress\/wp-content\/uploads\/2020\/07\/book-catalina-goanta-189x300.jpg 189w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-311da6c\" data-id=\"311da6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da54ba1 elementor-widget elementor-widget-heading\" data-id=\"da54ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.e-elgar.com\/shop\/gbp\/the-regulation-of-social-media-influencers-9781788978279.html\" target=\"_blank\">Want to read more about the regulation of social media influencers? the book (and more information about its contents) is available here.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>May 2020 the regulation of social media influencers Social media influencers have become increasingly pervasive in the past years. Influencers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":836,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1336","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/pages\/1336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/comments?post=1336"}],"version-history":[{"count":9,"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/pages\/1336\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/pages\/1336\/revisions\/1415"}],"up":[{"embeddable":true,"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/pages\/836"}],"wp:attachment":[{"href":"https:\/\/www.sectorplandls.nl\/wordpress\/wp-json\/wp\/v2\/media?parent=1336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}